November 2020 has seen this function eventually rolled out to the masses, but how can it help get more eyes on your posts?

What are Instagram Guides

Essentially, Instagram Guides allows you to make content in long form. Instead of sharing one post, a guide lets you puts multiple posts in the same guide. It enables consumers to navigate their way to long form content without having to go off Instagram to a third party site.

Here is how you set one up:

There are three types of guides to choose from:

Places: use to build a travel guide on a city/country

Products: use to recommend products you sell or products that other brand sell (you need to be following the brands page to see their posts). You can go further once you select the product and choose from ‘Your Posts’ and ‘From Shop’

Posts: use to group posts together either ones from your account or ones that you have saved. 

Once you have done this, click next at the top left. You can add a title and you have the option to change the cover photo and then share to the Guides section of you Instagram profile. All your Instagram guides will be held here. You can also add a few stickers and share this to you story or copy the link and share it somewhere else.

By Natasha Fitzpatrick

Natasha is a Paid Social Strategist & Founder of Satsuma Social. She specialises helping growing business increase sales and generate leads.

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