The short answer is we don’t know. Until the update is completely rolled out, we will not know exactly how it affect our campaigns. What we do know though is this is that iOS 14 will enable users to control how apps and websites track users – downside for users is, if they stop these apps and websites from tracking them, they will still get advertised to, but just with irrelevant products, which is more annoying!
To add to this, the ad attribution window is decreasing to 7 days and the number of events you can get data from are limited to 8.
What can you do?
If you are running ads for your business, here is what we suggest you do for the time being until it is fully rolled out
- Enable the Conversions API and turn on Advanced Matching – Conversion API essentially allows your website to send data directly to Facebook without involving the user’s browser.
- Verify your domain with Facebook – this will allow you track up to 8 events
When this fully rolled out and we see how this effects campaigns, we will back with a more in-depth analysis.