from the blog

Google ads V Facebook Ads

Google ads V Facebook Ads

You know you have to advertise but you are not sure where to allocate your budget. In this blog, we are going to attempt to differentiate between the two platforms and what they offer so you can make the right decision for your business.

Both platforms excel in what they offer, and both totally dominate the market when it comes to online advertising. They can work very

read more
iOS 14 and its impact on Facebook advertisers

iOS 14 and its impact on Facebook advertisers

We have all heard about the Apple’s new iOS 14 updates which are being rolled out in January – but is it all doom and gloom for Facebook advertisers?

The short answer is we don’t know. Until the update is completely rolled out, we will not know exactly how it affect our campaigns. What we do know though is this is that iOS 14 will

read more
A Guide to Instagram Guides

A Guide to Instagram Guides

What are Instagram Guides?November 2020 has seen this function eventually rolled out to the masses, but how can it help get more eyes on your posts? Essentially, Instagram Guides allows you to make content in long form. Instead of sharing one post, a guide lets you puts multiple posts in the same guide. It enables consumers to navigate their way to long form…

read more
6 reasons why a small eCommerce business should run Facebook ads

6 reasons why a small eCommerce business should run Facebook ads

Running a small business is tough at the best of times. Throw in a pandemic and a recession and the pressures to succeed just mount. So, when it comes to allocating marketing budget, the margins are not there to fail and a scattergun approach is just not an option.Facebook & Instagram ads,...

read more
A checklist to ensure that your website is ready to run Facebook ads

A checklist to ensure that your website is ready to run Facebook ads

Before you start to run ads to your website, use this checklist to ensure that your website is ready otherwise you will waste your money!1. Check the speed of your website. How quickly does your page load? Are some images slowing it down? Go to Pingdom and check your website speed for free. If a...

read more
How to use Facebook ads to promote your blog posts

How to use Facebook ads to promote your blog posts

Gone are the days when organic reach for business pages on Facebook was easily achieved.  And let’s face it, if you are serious about attracting the right kind of client to your page, then you need to be putting some valuable content out there. But there is no point putting all your effort into...

read more
What is the Facebook Pixel and why do you need it

What is the Facebook Pixel and why do you need it

In your personal life, do you like to waste money? So why would you do it in your business?When you run a business, every penny needs to be accounted for and that’s why you NEED the Facebook pixel if you are going to run Facebook ads. What is the pixel? Essentially, it’s a piece of code that...

read more
Setting the right objective for your campaign

Setting the right objective for your campaign

Choosing the right campaign objective is incredibly important. But which one do you choose to give you the best results as there are so many options? Depending on what objective you choose, Facebook will optimise to show your ad to people most likely to fulfil the objective chosen. I am going to...

read more

from the blog

Google ads V Facebook Ads

Google ads V Facebook Ads

You know you have to advertise but you are not sure where to allocate your budget. In this blog, we are going to attempt to differentiate between the two platforms and what they offer so you can make the right decision for your business.

Both platforms excel in what they offer, and both totally dominate the market when it comes to online advertising. They can work very

read more
iOS 14 and its impact on Facebook advertisers

iOS 14 and its impact on Facebook advertisers

We have all heard about the Apple’s new iOS 14 updates which are being rolled out in January – but is it all doom and gloom for Facebook advertisers?

The short answer is we don’t know. Until the update is completely rolled out, we will not know exactly how it affect our campaigns. What we do know though is this is that iOS 14 will

read more
A Guide to Instagram Guides

A Guide to Instagram Guides

What are Instagram Guides?November 2020 has seen this function eventually rolled out to the masses, but how can it help get more eyes on your posts? Essentially, Instagram Guides allows you to make content in long form. Instead of sharing one post, a guide lets you puts multiple posts in the same guide. It enables consumers to navigate their way to long form…

read more
6 reasons why a small eCommerce business should run Facebook ads

6 reasons why a small eCommerce business should run Facebook ads

Running a small business is tough at the best of times. Throw in a pandemic and a recession and the pressures to succeed just mount. So, when it comes to allocating marketing budget, the margins are not there to fail and a scattergun approach is just not an option.Facebook & Instagram ads,...

read more
A checklist to ensure that your website is ready to run Facebook ads

A checklist to ensure that your website is ready to run Facebook ads

Before you start to run ads to your website, use this checklist to ensure that your website is ready otherwise you will waste your money!1. Check the speed of your website. How quickly does your page load? Are some images slowing it down? Go to Pingdom and check your website speed for free. If a...

read more
How to use Facebook ads to promote your blog posts

How to use Facebook ads to promote your blog posts

Gone are the days when organic reach for business pages on Facebook was easily achieved.  And let’s face it, if you are serious about attracting the right kind of client to your page, then you need to be putting some valuable content out there. But there is no point putting all your effort into...

read more
What is the Facebook Pixel and why do you need it

What is the Facebook Pixel and why do you need it

In your personal life, do you like to waste money? So why would you do it in your business?When you run a business, every penny needs to be accounted for and that’s why you NEED the Facebook pixel if you are going to run Facebook ads. What is the pixel? Essentially, it’s a piece of code that...

read more
Setting the right objective for your campaign

Setting the right objective for your campaign

Choosing the right campaign objective is incredibly important. But which one do you choose to give you the best results as there are so many options? Depending on what objective you choose, Facebook will optimise to show your ad to people most likely to fulfil the objective chosen. I am going to...

read more
7 steps to setting your first facebook ads campaign

Download our FREE 7 Step Guide to setting up your first Facebook Ad Campaign

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